Criteo announced the launch of its AI Lab in Paris, France, after investing 20 million euros (around 26 billion won) over three years. The AI Lab aims to research, develop and introduce machine learning technology and will be involved in research related to building deep learning models that are user-centric.
Criteo plans to change the interaction between consumers, advertisers and publishers and establish next generation of digital advertising technologies by bridging theory and practice. The Criteo AI Lab is led by Suju Rajan, Vice President, Head of Research at Criteo. “Online advertising – the main economic model behind the internet – is evolving. We will concentrate our efforts in fundamental research creating new principles, models and algorithms to face these changes,” said Suju Rajan.
“Criteo possesses very large datasets and computational power, combined with innovative culture and talents and this is the perfect mix to succeed in Artificial Intelligence,” said JB Rudelle, CEO, Criteo. “I hope to see Paris becoming an international hub for AI research in advertising technology with the launch of the Lab,” he added.