MVERSE launched its mobile vertical commerce service ‘MNOP designs‘ for iOS on October 22. MNOP designs is a mobile design market which introduces a range of designer pieces. Through the app, users are able to purchase everyday accessories and even international award winning designer pieces.
Vertical Commerce in the Limelight
Vertical commerce is a commerce model which offers products that match a particular customer group’s interests. Since sales are focused around one type of product, from the seller’s point of view the merchandise can be sold in one place to a large number of customers long term. From the costumers point of view, they can continue to receive good products through the online commerce model.
The most important characteristic of vertical commerce is ‘curation’. Consumer interest is maintained through targeting customers well, and regularly recommending products at reasonable prices. Through this characteristic, the core of vertical commerce is that consumers get into a habit of visiting the service to get information about products. It is also more common for consumers to purchase items found while just browsing the site.
MNOP designs – Optimization and Personalization
To set itself apart from other commerce models, MVERSE has used vertical commerce to focus on mobile optimization and personalization. The app displays the most compatible products and the platform aims to support easy and convenient transactions. With smartphones owned by most people these days, it is possible to recommend personalized products while analyzing how individuals react to them. (How long users look at items, which items are bought and which are favorited) According to this, MNOPE designs offers a personal curated list of products that the user will like.
Download MNOP designs here.
Read more about Vertical eCommerce companies in Korea here.
Adapted and translated from a post by contributed by Jeong Sang-yong.