MegaZone Cloud , in collaboration with Amazon Web Services (AWS), will host the "AI Connect 2025 Seminar" at COEX Studio 159 in Seoul on the 29th. The event, themed "Next CX with Amazon Connect: Evolving Contact Centers with Generative AI," will be attended by approximately 100 participants from the e-commerce, retail, travel, and hospitality industries.
Prashant Trehan, WW Product Lead for Amazon Connect at AWS headquarters, will deliver a keynote address, discussing customer experience strategies and the impact of generative AI on contact centers. Following this, Ji-ah Jeong, Manager of CX Business Development at AWS, will share examples of how Amazon Connect-based contact centers improve customer satisfaction, enhance customer support productivity, and drive data-driven decision-making.
In the technology demo session, AWS Connect Specialist SA Jeong-Hyeon Ko and Retail & CPG SA Jae-Young Ha will demonstrate customer consultation scenarios tailored to a real-world retail environment, showcasing key features of Amazon Connect and consultation automation technology.
The afternoon session will feature case studies from companies building and operating contact centers using Amazon Connect. Kakao Style Infrastructure Leader Jong-ho Lee and Megazone Cloud Manager Seong-hoon Kim will present examples of cloud-based digital contact centers transitioning through integration between Zendesk and Amazon Connect, sharing strategies for improving customer service productivity and operational efficiency.
Additionally, MegaZone Cloud's Jinmoon Choi, Head of the Cloud Tech Unit, will present a case study of an Amazon Connect-based cloud contact center deployed at the overseas branches of a major Korean financial institution, explaining how to improve global customer response quality and implement hyper-personalized communication. Finally, AWS Delivery Practice Manager Byungha Kang will share the case of Korean Air's intelligent customer center deployment, outlining ways to improve customer experience and operational efficiency through the integration of call centers in 45 countries and AI-powered consultation automation.
MegaZone Cloud CRO Hwang In-cheol said, “This seminar is an opportunity to see the latest contact center strategies utilizing generative AI, real-life cases from domestic and foreign companies, and technology demos all in one place,” adding, “It will provide useful information to companies interested in AI-based customer response.”
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