GOMI Corporation Vietnam, a Vietnamese subsidiary of global commerce platform company Assemble Corporation, announced on the 26th that it signed a distribution and digital marketing contract with Daesang Welllife Vietnam office for the 'Nucare Hi Hi' product.
Through this agreement, Gomi Corporation Vietnam has secured distribution and local marketing rights for its "Newcare Hi Hi" chocolate and milk flavors in Vietnam. The company aims to gain a competitive edge in the Vietnamese infant nutrition market through this partnership, offering differentiated products that combine premium K-nutrition with the globally popular "Pinkfong Baby Shark" character IP.
"Newcare Hi Hi" is a healthy snack for children developed by "Newcare," a brand that provides customized life cycle and lifestyle solutions for Daesang Welllife. Featuring a Baby Shark character design and packaging, it captures children's interest and provides balanced nutrition. It is considered a product that simultaneously meets the dual needs of "health and fun" in Vietnamese families with young children.
Gomi Corporation Vietnam is a commerce company with a network of over 450 retail stores, specialized local digital marketing capabilities, fulfillment (3PL), and cold chain logistics infrastructure. It has successfully established numerous premium infant nutrition brands, including 'OOOA,' 'Bebedang,' and 'Gungjungbichaek.'
An official from Gomi Corporation Vietnam said, “This collaboration with Daesang Welllife goes beyond a simple distribution contract; it is a strategic partnership that combines K-nutrition and global IP.” They added, “We will increase brand awareness through aggressive digital marketing through various channels such as SNS, kids’ content platforms, and Mommy communities, as well as expanding our nationwide distribution channels.”
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