Friday Labs (CEO Youngjae Lim), which operates the AI-based hyper-personalized marketing recommendation solution 'Retentics', announced on the 21st that it has completed the 'K Brand US Own Mall Success Strategy Seminar' co-hosted with Shopify and Lukuku.
This seminar, held at the Google Startup Campus in Samseong-dong, Seoul, focused on successful online shopping mall operations strategies for Korean brands in the US market. Key topics covered included: ▲US online shopping mall market analysis and success stories ▲US market entry marketing strategies ▲brand growth and data utilization. Participants gained practical insights that can be immediately applied to their own brand operations.
The event was attended by approximately 100 representatives from domestic direct-to-consumer (DTC) brands, including Littentics clients Allbirds, VT Cosmetics, and Parnell, as well as Amorepacific and Design Skin, reflecting strong interest in entering the US market. Even after the seminar, active networking and collaboration discussions between brands continued.
Friday Labs CEO Youngjae Lim emphasized, “While interest in Korean brands has been growing in the U.S. recently, it is now time for differentiated brand strategies and sophisticated marketing.” He added, “Email marketing, in particular, is a key channel for effective customer retention, requiring a strategic approach.”
Meanwhile, Friday Labs, through its AI-based email marketing solution "Retentix," analyzes customer data and provides personalized recommendations, targeting, and content automation capabilities. This reduces the resource burden on DTC brands and supports sales-focused marketing operations. Just three weeks after its founding, the company secured seed funding from Kakao Ventures and subsequently secured pre-A and bridge investments from Primer Sage and Valon Capital.
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