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As blockchain technology becomes more institutionalized, the types of digital assets are diversifying. Dollar-pegged stablecoins are becoming commercially available overseas, and RWAs (real asset tokens) pegged to gold, silver, and copper are also emerging, increasing investment accessibility in real assets. However, real estate, with its massive investment capital and complex investment procedures, remains a distant prospect for the digital asset market.
WeBlock is a blockchain infrastructure company that emerged to overcome these limitations. WeBlock is digitizing high-quality real estate with proven profitability and safety using blockchain technology, creating an environment where investors can invest in small amounts. WeBlock is also working to build a complete RWA (Real Asset Token) ecosystem where investors can transparently verify the participation process and profit distribution.
WeBlock is building an ecosystem that issues stablecoins with stable value backed by domestic real estate and allows general investors to jointly own shares of global branded rental properties, distributing rental income on-chain.
According to a CoinGecko report, RWAs and stablecoins are rapidly growing in the global market. As of May 2025, the total stablecoin supply reached approximately $247 billion (KRW 343 trillion), a 54% increase year-on-year. Within this, real estate-based tokenization is considered an area with significant growth potential, as its use cases are still minimal. A Ripple/BCG report also projected that the RWA market, which was valued at $600 billion (KRW 833 trillion) in 2025, will expand to $18.9 trillion (KRW 26,238 trillion) by 2033.
Since launching development last year, WeBlock has completed its core infrastructure. It has established a non-custodial wallet service where users directly store their private keys and selected premium real estate assets as its first tokenization targets. The wallet offers a Google account-linked recovery feature and is considered to offer enhanced convenience and security compared to global wallets like MetaMask and Coinbase.
To this end, WeBlock is pursuing collaborations with major blockchain companies. WeBlock has maintained a partnership with Avalanche since late last year to enable RWA coin transactions to operate on its global Layer 1 mainnet, Avalanche (AVAX). Avalanche offers high processing speeds, scalability, and low fees, providing an environment for stable processing of large-scale financial transactions. Furthermore, WeBlock has partnered with global custody firm BitGo to ensure institutional-level security, ensuring the safe custody of investors' assets.
Currently, development of the RWA trading platform is largely complete. However, the design of "tokenomics," the token economic structure operating within the platform, has not yet been finalized. WeBlock aims to list the "WFT" token, used for platform governance decision-making, on domestic and international exchanges by the end of this year. Next year, the company plans to launch RWA products, including "RBT1" and "RBT2" tokens, linked to buildings housing major global coffee brands and Seoul apartments, respectively. The company also plans to issue "USDR," a stablecoin collateralized by Seoul apartments, expanding the digital asset ecosystem.
Lee Ji-soo, CEO of WeBlock, stated his business aspirations, saying, “Until now, the traditional real estate market has been a ‘league of its own’ that could not be participated in without massive capital.” He added, “We want to provide opportunities for small investors to obtain stable investment rental income by dividing real estate assets using blockchain distributed ledger technology.”
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