– Creating a brand experience space in the core commercial district of Seongsu-dong.
Special online and offline promotions are underway, featuring 20% discount coupons and free gifts.
Second store opens in Hannam-dong this year… Offline channel expansion begins in earnest.
Coversummon (CVSM, CEO Jaeho Lee), which operates the lifestyle tech brand Keek, announced on the 22nd that it has officially opened its first flagship store in Seongsu-dong, Seoul.
This flagship store is located in the heart of Seongsu-dong, a key commercial district home to global brands like Dior Seongsu and Sapporo Premium Beer Stand. It has been designed as a space focused on brand experience. Starting with Seongsu, a hub for fashion and lifestyle trends, Kik plans to expand its reach with domestic and international customers.
The store features a cave-like design with a red brick exterior and a seamless interior. Large screens provide a spatial experience reminiscent of walking through a canyon. The store features Kik's flagship product, the "Pillowdy," as well as key products like neck cushions, bags, and accessories, allowing visitors to experience the product's functionality and design firsthand.
In particular, we have enhanced convenience and accessibility for overseas visitors by operating multilingual guidance and customized services for foreign customers.
To celebrate the opening of its flagship store, Kik will be running an online and offline promotion throughout September. Adding Kik as a KakaoTalk Plus Friend will receive a 20% discount coupon for all products, and customers who try out Pillowy in-store will receive a free pouch-shaped gift, the "Buckle Pocket."
CoverSermon CEO Lee Jae-ho said, “Seongsu is a trend center where fashion and culture come together, making it the optimal location to best showcase the lifestyle tech that Kik aims for.” He added, “We will solidify our position in the fashion tech market by opening a second flagship store in Hannam-dong within the year.”
Meanwhile, Kik is introducing the 'Pillowdy', a hoodie with an integrated neck pillow that uses its own airtech technology, and is currently diversifying its offline distribution channels to include Shinsegae Duty Free Myeongdong and Incheon International Airport Terminal 1.
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