Gomi Corporation Vietnam, a Vietnamese subsidiary of global commerce platform company Assemble Corporation, announced on the 23rd that it has signed an official contract with K-beauty brand Sungboon Editor.
Gomi Corporation Vietnam, a local subsidiary established by Assemble Corporation to target the Southeast Asian market, holds exclusive distribution rights for various Korean brands in the beauty, health, and food sectors. Leveraging its local distribution network and digital marketing capabilities, Gomi Corporation supports the entry of Korean brands into the Vietnamese market and is already collaborating with numerous K-beauty and healthcare brands.
Ingredient Editor is a Korean skincare brand that champions "good ingredients, reasonable prices." With a product philosophy focused on restoring the skin's natural health, Ingredient Editor has gained traction among the MZ generation and global consumers. By transparently disclosing all ingredients and emphasizing non-irritating and hypoallergenic formulas, the brand has established itself as a clean beauty brand.
Gomi Corporation Vietnam plans to fully introduce Ingredient Editor's flagship product line to the local market and expand consumer contact points through distribution channels encompassing both online and offline channels.
A company representative said, “Ingredient Editor is a brand that has grown rapidly based on transparency and trust, and it fits well with the ‘clean beauty’ trend that is spreading in Vietnam,” and added, “We will actively support its establishment in the local market by combining our digital marketing and logistics capabilities.”
This agreement will further strengthen Gomi Corporation Vietnam's K-beauty portfolio and is expected to mark a significant turning point in expanding the influence of Korean beauty brands in the local market.
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