Feature Co., Ltd. (CEO Ji-Hoon Jang) , a global SNS data analysis company, announced on the 25th that it was selected for the 'BDCT (Business Development Center Tokyo)', a promising overseas company support project hosted by the Tokyo Metropolitan Government, Japan.
BDCT is a public support program operated by the Tokyo Metropolitan Government. It provides comprehensive support for overseas companies with high growth potential to establish operations in Japan. Key support services include: guidance on incorporation and office space; legal, tax, and labor expert advice; business matching with local companies; and operating expense support of up to 7.5 million yen (approximately 70 million won).
With this selection, Featuring has secured substantial support in areas such as expert consulting, staff recruitment, and initial office operating expenses. The company plans to finalize the establishment of its Japanese subsidiary within the third quarter of this year. Going forward, it plans to expand partnerships with local companies and strengthen its position in the Japanese market.
In October 2023, Featuring launched "Featuring Japan," an AI-based influencer marketing solution targeting the Japanese market, marking a full-scale global expansion. This solution is gaining attention for automating the entire process, from influencer search and recruitment to campaign operation and performance analysis, resulting in resource savings of approximately 90% compared to existing solutions.
Jang Ji-hoon, CEO of Featuring, said, “This selection by BDCT is a meaningful achievement that recognizes Featuring’s growth potential and technological capabilities in the Japanese market,” and added, “We will pursue PoC (proof of concept) projects with local brands and strengthen strategic partnerships to produce tangible results in the Japanese market.”
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