– Entering the Japanese market amidst the K-beauty and medical craze, targeting inbound medical tourism
Official launch of a Japanese-language customized service platform for Korean plastic surgery and treatment information.
– Eliminating the gap in medical beauty information for Japanese consumers through consultations, reservations, and reviews linked to hospital consultation channels.
'Babitok' is taking an all-out approach to expand its global medical tourism market in line with the globalization of K-beauty and medical care.
Babitalk (CEO Shin Jeong-in), Korea's leading plastic surgery and treatment information platform, announced on the 25th that it will officially launch its local web service (https://web.babitalk.com/ja) in Japan. This marks the company's first foray into the global market and its full-scale push into the inbound medical tourism market.
This web-based service, which features full Japanese language support and user-friendly features, aims to provide transparent and reliable information on Korean aesthetic medicine to Japanese consumers.
As demand for cosmetic surgery in Japan has increased, the number of people visiting Korea for its outstanding quality and competitive prices has steadily increased. However, Japanese consumers have experienced an information gap in terms of selecting a hospital, comparing prices, and reviewing reviews due to language barriers and difficulties accessing information.
Accordingly, Babitok decided to enter the Japanese market to address information asymmetry for Japanese consumers, leveraging its expertise in transparent information and reasonable pricing, accumulated over the past 13 years in the Korean beauty and medical care market. Building on this expertise, Babitok plans to provide practical solutions that will enable Japanese consumers to more conveniently access Korean beauty and medical care information and seamlessly navigate the entire process, from consultation requests to reservations.
Babitok's Japanese web service is designed to allow users to easily compare prices and hospital information for popular Korean procedures, including lifting, fillers, botox, lasers, and skin boosters, which are highly sought after in Japan. Furthermore, it provides information on hospitals hosting treatment events and actual user reviews to ensure accuracy. Furthermore, it streamlines reservation procedures and significantly enhances convenience by integrating reservations with affiliated Korean hospitals, including plastic surgery, dermatology, oriental medicine, and dentistry clinics.
Furthermore, icons allow users to see at a glance whether Japanese consultations are available at each hospital. Event consultation requests are also instantly connected to each hospital's consultation channel, facilitating convenient communication. Through this localization strategy, "babitalk" has created an environment where Japanese users can confidently choose a hospital without language or information barriers.
“We launched our Japanese web service to address the information gap and language barrier, which were the biggest obstacles for Japanese consumers when choosing Korean beauty treatments,” said Oh Se-jin, CSO of ‘babitalk.’ “Based on the advancement of the Japanese market, we will actively consider expanding our services to other countries in the future and leap forward as a global platform leading the K-beauty medical market.”
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