Humanscape, which operates the pregnancy and childcare platform Mamitok, announced that it will hold the 'Mamitok Baby Fair', the largest shopping event of the second half of the year, for 17 days from August 25 to September 10.
Mamitok is Korea's leading pregnancy and childcare platform, with 1.3 million cumulative downloads. It has established itself as an essential app used by approximately 90% of pregnant women. Users can access personalized information tailored to each week and stage of pregnancy, a community, and shopping for maternity products all in one place.
Mamitok Baby Fair is a regular event held twice a year where essential products for pregnancy, childbirth, and childcare, carefully selected through Mamitok's own curation, are sold at special discounts.
In particular, a total of 200 brands, which is twice the size of the first half of the year, will participate in this event and showcase various products. Representative brands include ▲ British premium baby product brand ‘Joy’ ▲ ‘Prahaus’, the number one brand in the maternity underwear market ▲ ‘Moyum’, which won the baby brand popularity award at the 2025 Hong Kong Expo.
During the event, the Mamitok Live Show, held daily, will feature the best products from popular brands from the first half of 2025, including Bamboobebe, Daichi, Alzip, and Lian, at up to 60% off. Influencer-recommended items and top repeat purchases will also be available in a dedicated section, and the first 150 customers each day will receive a discount coupon worth up to 30,000 won.
A Humanscape representative stated, “We have prepared to provide customers with popular products they prefer at reasonable prices through Baby Fair, MamiTalk’s largest event in the second half of the year,” and “We will continue to expand customer experience through customized pregnancy and childcare services.”
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