– Early cash inflow with full VAT refund immediately after signing the contract
– Automatic transfer of device ownership after 36 months of payment
– A tailored structure aimed at aspiring entrepreneurs with limited initial funding. 
Robot kitchen startup Enia (CEO Hwang Geon-pil) has launched a leased version of its hamburger-cooking robot, Alpha Grill, to ease the burden of automation adoption for self-employed restaurant owners.
The new lease product is operated in conjunction with a financial institution and requires a deposit followed by 36 monthly installments. Upon completion of the payment, ownership of the device is automatically transferred, and after the contract ends, the device can be used without additional costs, resulting in long-term cost savings. Furthermore, if certain requirements are met immediately after signing the contract, users can receive an early refund of VAT based on the total 36-month contract amount in the following month, quickly securing millions of won in cash.
Korea's only hamburger-cooking robot, "Alpha Grill," automatically cooks over 200 patties per hour, pre-set to preset time, temperature, and thickness. Currently, it's in operation at franchises like Lotteria, Mom's Touch, New York Burger, and Downtowner, as well as small and medium-sized craft burger joints.
This lease-type product is expected to be primarily targeted at aspiring entrepreneurs with limited initial funding and small and medium-sized businesses for whom cost forecasting is crucial. The combination of equipment ownership and early repayment benefits is expected to provide a practical solution that simultaneously reduces labor shortages and operating costs.
In addition to the lease model, we also offer a lump-sum purchase model, which secures ownership upon payment. Accordingly, we are discontinuing the existing monthly subscription model and transitioning to a lease-and-purchase model that offers both ownership and refund benefits.
“Many businesses feel the need to introduce automated equipment, but put it off due to financial burden,” said Hwang Geon-pil, CEO of ANI. “This lease-type product offers two advantages: immediate cash inflow and long-term cost reduction. We expect this to be an opportunity for automation to spread beyond just a select few stores to the entire industry.”
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