Music investment platform Music Cow announced on the 27th that it has signed a strategic memorandum of understanding (MOU) with NH Nonghyup Bank and fintech security company Aton to create a K-pop content investment ecosystem based on a KRW stablecoin.
The signing ceremony was held on the 25th at the Music Cow headquarters in Jung-gu, Seoul, and was attended by Music Cow Chairman Jeong Hyeon-gyeong, NH Nonghyup Bank President Kang Tae-young, Aton Chairman Kim Jong-seo, and other key officials from each company.
Through this agreement, the three companies will jointly develop a digital asset financial service model utilizing the KRW stablecoin and collaborate to expand this model into new cultural financial services linked to K-pop content. This partnership is particularly noteworthy in that it seeks to expand the global use of KRW stablecoins beyond the existing payment-centric discussion by creating practical use cases for content-based stablecoins.
Specifically, the plan is to link the specialized capabilities of each company, focusing on ▲building a K-pop content-based service model, ▲establishing a KRW stablecoin issuance and payment infrastructure, and ▲enhancing the security and authentication system.
Music Cow operates a music copyright fragment investment platform and has introduced numerous content-based financial products. Through this agreement, it plans to concretize a digital asset ecosystem model that combines K-pop content, which boasts a global fandom, with stablecoins.
A Music Cow official stated, “If K-pop copyrights are digitalized into assets and global investors can trade them through won stablecoins, a new content-based cultural finance model can be formed.” They added, “We hope that this agreement will serve as an opportunity to contribute to the expansion of the digital asset ecosystem and strengthen the competitiveness of the K-content industry.”
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