INFLINKER Corp. (CEO Shin Yong-seop), which operates a performance-based influencer marketing platform, announced on the 27th that it has signed an exclusive business agreement in Taiwan with ZTQ Games Taiwan, which operates a game publishing business in Taiwan, Hong Kong, and Macau.
Through this agreement, Inflinker will launch a version of its platform specifically for the Taiwanese market, while ZTQ Games Taiwan will be responsible for collaboration with local publishers, operational support, and building an influencer network. Leveraging their technological prowess and local operational capabilities, the two companies plan to provide new marketing solutions and revenue models to Taiwanese game companies and publishers.
Inflinker is a marketing platform based on the concepts of "performance-based post-pay settlement" and "driven revenue." It supports a revenue model focused on sustainable user engagement and conversion beyond one-off advertising. Key features include long-term fandom formation centered around micro-influencers and an in-game sponsorship structure.
The company is currently developing an AI-based influencer performance tracking system, aiming to quantify performance analysis and refine compensation systems. This technology will be utilized to provide publishers and advertisers with reliable, data-driven marketing services.
Headquartered in Singapore, ZTQ Games has branches in Korea, Taiwan, and Hong Kong. Building on its experience in Web 2.0 and Web 3.0 game services, the company engages in diverse business areas, including publishing, GameFi platform operation, and hyper-casual game development. In particular, the company is focusing on expanding the Web 3 ecosystem through partnerships with companies like ImmutableX and KAIA.
ZTQ Games Taiwan, a branch dedicated to game publishing and marketing in Taiwan, has secured numerous exclusive partnerships for solutions leveraging its localization capabilities. This year, the company plans to release games across a variety of genres, including PC and mobile MMORPGs. It also established "GIGCAT," a dedicated organization dedicated to supporting the indie game ecosystem.
Shin Yong-seop, CEO of Inflinker, said, “This contract demonstrates that Inflinker’s performance-oriented marketing philosophy can be applied in the global market,” and added, “Through our collaboration with ZTQ Games, we will provide more precise and reliable marketing services, and we will expand our collaboration to Southeast Asia and other overseas markets in the future.”
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