Nota (CEO Myung-soo Chae), an AI optimization and lightweight technology company, announced on the 29th that it has concluded its participation in the 'ITS World Congress 2025' held in Atlanta, USA from August 24th to 28th.
The ITS World Congress is the world's largest international event in the field of Intelligent Transport Systems, attracting over 15,000 attendees and over 200 companies each year.
At this exhibition, Nota operated a joint booth at the Korean Pavilion operated by the Ministry of Land, Infrastructure and Transport and the LG CNS exhibition hall, and announced the results of its collaboration with Sony, thereby introducing its ITS technology based on its proprietary Vision Language Model (VLM) to the global market.
The Ministry of Land, Infrastructure and Transport (MOLIT) Korea Pavilion showcased a generative AI-based intelligent emergency situation complex detection system. This next-generation control technology, utilizing Nota's proprietary vision language model, detects various emergency situations, such as traffic accidents, fires, and roadway obstacles, in real time and analyzes correlations between events to reduce unnecessary alarms, captivating visitors.
At the LG CNS exhibition, an AI-based intelligent traffic management solution was showcased. This technology analyzes the flow of vehicles and pedestrians on roads and ports, enabling rapid response to emergencies. This enhances operational efficiency and safety. It also supports real-time information exchange based on V2X communication.
Nota also revealed the results of a joint PoC (Proof of Concept) conducted with Sony in Lakewood, Colorado, USA. The two companies applied pedestrian safety management and traffic analysis technologies to an area with a high incidence of jaywalking accidents, and by integrating Nota's AI optimization technology with Sony's smart image sensor 'IMX500', the verification result achieved 100% accuracy.
“This ITS World Congress was a meaningful opportunity to confirm the possibility of partnership-based cooperation with global customers,” said Chae Myeong-su, CEO of Nota. “We will make a leap forward as a company leading the innovation of smart city traffic safety through generative AI-based ITS technology.”
Nota has already secured a competitive edge in the ITS field, both in terms of technological performance and commercialization. It achieved a "top-tier" rating in the basic performance evaluation of its Smart Intersection System (SIS), achieving over 99% accuracy. In April, Nota became the first Korean company to sign a contract with the Dubai Transport Authority to supply a generative AI-based ITS solution, successfully commercializing it in the Middle East.
Building on the success of this conference, Nota plans to participate in the ITS World Congress, scheduled to be held in Gangneung next year, to promote domestic ITS technology globally and expand its network. Furthermore, Nota has been selected for the "National AI" development project hosted by the Ministry of Science and ICT, and is aiming to file a securities report in August for a KOSDAQ listing within the year.
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