An AI legal consulting service founded by a lawyer with 10 years of experience is gaining attention. Humanlawbot Inc. (CEO Kim Soo-ji) is lowering the barrier to entry for legal services with its " Lorenz " service, which combines a legal AI chatbot with lawyer matching services.
CEO Kim Soo-ji is a practicing attorney who graduated with a master's degree from Chonnam National University Law School and currently serves as a standing education director for the Gwangju Bar Association and a delegate to the Korean Bar Association. She founded Humanlawbot in May 2024 due to the structural limitations of legal services she experienced firsthand while practicing law.
"Having worked as a lawyer for over ten years, I've seen how citizens face significant challenges in accessing legal services. The reality is the information gap, high costs and time, and a distorted market structure driven by advertising competition. Statistics showing that 78% of lawsuits are filed by individuals alone clearly illustrate this problem."
Implementing differentiated services through collaboration between AI and lawyers
Humanlawbot's "AI·Lawbptot" service offers a distinct approach from existing legal platforms. This machine learning-based legal consultation chatbot uses case law and consultation data to understand clients' concerns and recommends the optimal lawyer using a patented algorithm.
"Rather than simply connecting lawyers through advertising or competitive quotes, we recommend personalized attorneys based on the nature of the case and the content of the consultation. We offer integrated management of consultation records, case law searches, and document exchange, allowing users to experience the entire legal service process on a single platform."
The service begins with free AI chatbot consultations and progresses to lawyer referrals and document issuance. The business model targets a diverse range of customer segments, including general users (B2C), lawyers (B2B), and institutions and corporations (B2G).
Remarkable achievements in a short period of time
In just over a year since its founding, Humanlawbot has garnered numerous awards and government support. It won the Grand Prize at the 2024 Gwangju Public Data Utilization Startup Competition and the VC Recommendation Award at the Gwangju-Jeonnam-Jeju Startup IR Camp. It has also been selected for the Stepping Stone R&D Startup Growth Technology Development Project, the 15th Youth Entrepreneurship Academy, IP Narae, and the 10th G-IN Next Level program.
CEO Kim explained, “We were able to achieve this through a three-step implementation strategy: advancing AI technology, building a network of lawyers, and securing public-private partnerships.” He added, “We are leveraging our experience as a legal advisor and our network of public institutions to secure a pool of lawyers focused on local regions and then expanding nationwide.”
Humanlawbot currently aims to secure 10% of the nation's lawyers (approximately 4,800) and 7 million general users within five years. It also plans to enhance its services, including voice AI consultations, video consultations, and semi-automated document creation.
CEO Kim Soo-ji stated, “Humanlawbot is not just a simple legal platform; it aims to be a fair legal service ecosystem created by AI and people together.” She added, “We will realize social value by creating an environment where anyone, including vulnerable groups in legal blind spots, can easily receive free legal consultations.”
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