-You can check the status of KC certification and medical device approval for each product.
-Offering discount coupons for beauty devices to celebrate the opening, and up to 50,000 Hwahae points through a review event.
Hwahae Global Co., Ltd. (Respective CEOs Woong Lee and Kyungil Kim), which operates the beauty platform Hwahae, announced on the 1st that it will expand consumers' shopping experience by adding a beauty device category to its review data-based commerce platform 'Hwahae Shopping'.
The newly established beauty device category is divided into skincare and haircare, and on each product page, you can check detailed information such as ▲size, weight, and material ▲domestic safety certification (KC) acquisition status ▲whether it is a medical device approved or reported by the Ministry of Food and Drug Safety, as well as actual user reviews from Hwahae users.
Capitalizing on the rapidly growing beauty device market and increasing demand for home care, Hwahae has expanded its service offerings beyond its traditional skincare focus to encompass devices, broadening consumer choice. In particular, its proprietary AI review review system fosters an objective and reliable review environment, facilitating informed decision-making when purchasing high-priced devices.
Beauty device brands wishing to open a store can do so freely through the Hwahae Business Blog, and can easily manage their operations through commerce solutions linked to Hwahae Shopping, such as Sabangnet and Playauto.
To celebrate the opening of the category, Hwahae will be offering special discount coupons for the special event at the Hwahae Shopping ‘New Monday Special Event’ until the 8th, and will also be holding a ‘Beauty Device Review Event’ until September 30th, where users who write reviews will be entered into a drawing to win a beauty device or up to 50,000 Hwahae points.
Kim Kyung-il, CEO of Hwahae Global, said, “Hwahae has been constantly innovating to help users enjoy a smarter and more effective beauty life,” and added, “With this category expansion, we will advance our data-driven, personalized solutions and provide verified, real-user reviews and differentiated information to help consumers make smart purchases.”
Meanwhile, Hwahae launched the 'Beauty Edit Shop', an affiliate commerce program that generates revenue by sharing Hwahae Shopping products on social media last month, and through the launch of this beauty device category, it has further expanded the product range that curators (sellers) can handle.
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