– Bridge investment following the pre-A round in March
– Myvi surpassed 1 million subscribers within a year of its launch, achieving ARPU more than four times the industry average.
– Next-generation reward-based ad network 'Mybee Adchain' scheduled to launch in the third quarter.
Crit Ventures Co., Ltd. (CEO Song Jae-jun) announced that it has made a follow-up investment of 2 billion won in Oneself World Co., Ltd. (CEO Cho Chang-hyun), which operates the hyper-personalized digital marketing platform 'MyB'.
This is a bridge investment following the pre-A round in March. Crit Ventures decided to invest in OneSelfWorld, focusing on its unique technological prowess and potential for global expansion.
OneSelfWorld holds a domestic patent for its user-centric, next-generation advertising identification technology and is currently pending a US patent application. This technology, implemented in the rewards app "MyB," enhances advertising data reliability and maximizes personalized advertising effectiveness through advanced targeting.
'MyB' has proven its success by surpassing 1 million cumulative subscribers within a year of its launch and recording an average revenue per user (ARPU) that is more than four times higher than the industry average.
In the third quarter of this year, MyB plans to launch "MyB AdChain," a next-generation rewarded ad network that combines an AI recommendation system with blockchain-based data verification technology. MyB expects this to significantly improve advertising efficiency and transparency compared to existing rewarded ad networks.
Going forward, OneSelfWorld plans to accelerate its expansion into domestic and international markets by building an integrated digital economic infrastructure encompassing advertising, rewards, and payments based on the Korean Won stablecoin, centered around Mybee.
“This innovative advertising platform, combining AI and data reliability technology, could become a new standard for the global mobile ecosystem,” said Cho Chang-hyun, CEO of OneSelfWorld. “Based on this investment, we will accelerate our global expansion and business model expansion.”
“Oneself World is demonstrating new possibilities in the adtech industry based on its proprietary technology utilizing AI and blockchain,” said Song Jae-jun, CEO of Crit Ventures. “We hope that it will set a new standard in the market and grow into a global adtech unicorn.”
Crit Ventures currently operates seven funds with a total AUM (assets under management) of KRW 264.4 billion, with investments from leading international companies such as Supercell, Ubisoft, and NetEase, as well as policy funds from Korea Mother Fund, Growth Finance, and the Korea Development Bank.
You must be logged in to post a comment.