Dexter Crema (CEOs Dongjin Son and Kyungwoon Song), an AI digital marketing specialist subsidiary of Dexter Studio, announced on the 3rd that it has signed a strategic business agreement (MOU) with iDesign Lab, the operator of the global Korean language learning app 'FunPik'.
This agreement aims to establish a digital hub to support the overseas expansion of Korean companies. It focuses on establishing a platform that integrates content and digital marketing infrastructure with a global user base, enabling Korean companies to secure marketing competitiveness in overseas markets more efficiently and systematically.
Based on its proprietary AI-based advanced marketing service, "Linkplorer," Dexter Crema plans to maximize synergy by combining its digital marketing expertise with iDesign Lab's international network and traffic secured through Funpick. The two companies will gradually pursue joint projects, including: ▲establishing an integrated support platform for Korean companies to expand overseas; ▲cultivating foreign influencers; ▲supporting globally targeted advertising and promotions; ▲operating service verification and experience groups for foreign users; and ▲producing and distributing localized content.
Dexter Crema's LinkFlorer offers solutions such as customized persona matching through brand data analysis, automated bidding, integrated influencer digital asset management, and a performance-based settlement system. This service not only delivers predictable marketing results but also connects brands, influencers, and agencies into a single ecosystem, establishing an algorithm-driven, automated marketing system in the influencer marketing sector.
iDesignLab's FunPick is a specialized application for foreign Korean language learners, with over 1.1 million downloads in over 200 countries. Using AI and big data, it offers personalized learning tailored to each user's Korean language proficiency, tailored to their level of difficulty. It also operates the world's largest platform for content related to the Test of Proficiency in Korean (TOPIK), a test of growing interest alongside the proliferation of K-culture.
Dexter Crema CEO Son Dong-jin said, “By combining content, technology, and a global network, we will create a case study that provides differentiated integrated solutions necessary for domestic companies to expand overseas. We hope that this partnership will establish itself as a collaborative model that contributes to supporting companies’ digital-based exports and enhancing their global marketing.”
“This agreement is significant in that it provides a digital hub that will allow Korean companies to establish themselves more quickly and effectively in overseas markets,” said Kim Tae-young, CEO of iDesignLab. “We will connect the global foreign network we have built through Funpick with DexterCrema’s LinkFlorer to create a new, win-win ecosystem.”
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