– Exploiting a niche in the protein beverage market from coffee franchises
– With over 60% of its revenue coming from subscriptions, SB Powder aims to become a leading raw material innovation company with global expansion.
– Leaping forward as a data-driven healthcare company with AI curation 'Protein Q'.
A protein innovation company that surpassed KRW 2 billion in subscription sales in just two years, with a 60% increase in subscription sales.
There's a company that started out as a coffee franchise and has become a game-changer in the protein beverage market. Servifood is experiencing rapid growth, reaching sales of KRW 1.1 billion in 2023 and KRW 1 billion in the first half of 2024 alone.
This company's appeal to investors goes beyond simple revenue growth. Its stable revenue structure, with subscription services accounting for over 60% of total revenue, its differentiated product offering as Korea's first chicken breast protein drink, and its potential for expansion into an AI-based healthcare platform are all factors.
Solving Chronic Protein Market Problems
Based on its extensive experience in the F&B and marketing industries, Servifood identified chronic problems in the protein market. Most protein products shared common limitations: low absorption, digestive distress, and poor taste and odor, making regular consumption difficult. Servifood sought a fundamental solution to these problems. This resulted in the creation of "Real Chicken Juice Original," a product utilizing enzymatic hydrolysis technology.
"Real Chicken Juice Original" is Korea's first chicken breast protein beverage. Compared to existing whey protein (WPI/WPC), it dramatically increases digestion and absorption rates and minimizes gastrointestinal distress. This innovative product offers consumers a new "light protein drink" experience, contributing to lowering the barrier to protein intake. This marked the beginning of Servifood's advancement beyond mere product manufacturing to become a pioneer in the protein category.
A robust subscription model is the key engine for growth.
Servifood's remarkable growth stems from the stability of its sales structure. More than 60% of total sales come from subscriptions, which goes beyond simple sales stabilization and contributes to the company's structural competitiveness. The recurring revenue generated through the subscription model maximizes customer lifetime value (LTV) and enables a continuous feedback loop that collects consistent customer feedback in real time.
This feedback accelerates product improvement, strengthens customer loyalty, and creates a virtuous cycle that leads to high repeat purchase rates. Building on this robust subscription model, Servifood plans to further expand its B2B and B2C product lines utilizing SB Powder.
Evolving into a healthcare company with AI curation service "ProteinQ."
Servifood goes beyond simply selling products. It dreams of becoming a data-driven healthcare company through its AI-based curation service, "Protein Q." "Protein Q" offers customized protein intake plans tailored to consumers' physical data and health goals.
This provides personalized solutions based on customer data secured by Servifood, and serves as a crucial foundation for future expansion into a health data platform through global partnerships. Through Protein Q, Servifood offers customers the optimal protein solution and investors a highly scalable future growth engine.
From seniors to patients to inner beauty… Infinite potential for expanding demand
With the global wellness industry expected to grow at an average of 5-6% annually through 2028, Servifood is rapidly expanding beyond the traditional health and fitness market to reach diverse customer segments. In particular, it is expanding into the senior market for sarcopenia prevention, the patient food market where digestibility is crucial, and the inner beauty market related to slow aging, increasing its growth potential.
Servifood plans to expand into B2B raw material supply and OEM/ODM businesses through SB Powder, which utilizes enzymatic hydrolysis technology. It also plans to become a raw material innovation company by introducing inner beauty products that combine protein with functional ingredients (collagen, glutathione, etc.). The company is accelerating its market entry by securing initial suppliers for convenience stores and at least three inner beauty brands.
CEO Kim In-seop stated, "We will enter overseas markets with a strategy that positions Korean protein technology as a global premium ingredient." He added that the company is pursuing a two-stage expansion into Japan and Southeast Asia, where the wellness and inner beauty markets are experiencing significant growth, and India, leveraging local partnerships. Servifood aims to go beyond simple protein products and shift the global paradigm with Korean technology.
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