Park Hong-min, co-CEO of fintech company Finda (CEOs Lee Hye-min and Park Hong-min), received a commendation from the Minister of Trade, Industry and Energy (MOTIE) at the '2025 Industrial Digital Transformation and Artificial Intelligence Utilization Promotion Awards' held at COEX Magok in Gangseo-gu, Seoul on the 3rd.
This award is presented to individuals or organizations that have made significant contributions to industrial innovation by leading the domestic industrial digital transformation and artificial intelligence utilization for more than three years.
In 2015, CEO Park, along with co-CEO Lee Hye-min, founded Finda, Korea's first personalized loan comparison and recommendation service. In 2019, the Finda app service was recognized for its innovativeness by the Financial Services Commission and designated as the first innovative financial service loan.
In particular, users who switched loans through Finda last year saw their average interest rates lowered by 3.28 percentage points, and CEO Park is evaluated to have contributed to resolving financial asymmetry and successfully led the digital transformation of the loan market by brokering loans worth over 13 trillion won to a cumulative 3.4 million members through Finda.
This year, CEO Park's "AI Hyper-Personalized Loan Management Advisor" was designated as an innovative financial service and is about to be launched. In June, the company launched the "AI Loan Prediction Service," the first in the industry to show expected loan terms without a credit limit inquiry, and is leading the way in promoting the use of AI in the financial industry.
Park Hong-min, co-CEO of Finda, said, “We are honored that this award recognizes Finda’s differentiated technology and efforts that have led innovation in the financial market,” and added, “We will continue to rapidly introduce financial services that incorporate AI and make various attempts to help financially vulnerable groups, including individual financial consumers and business owners.”
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