Adtech startup Open Rhapsody has successfully secured 2.1 billion won in Pre-A funding for its solution, A.drop. This round was jointly participated by Ascendo Ventures and KAIST Youth Startup Investment Holdings.
Adrop's flagship product, AdControl, has rapidly gained adoption, reaching over 80 app developers within just one year of its launch. This product simultaneously provides app developers with first-party data-driven targeted ad monetization and automated bidding-based ad optimization, reducing the burden of building complex adtech infrastructure. This allows app developers to focus solely on service growth and revenue maximization, rather than building complex adtech infrastructure. Adrop is gaining recognition not only from small and medium-sized app developers but also from enterprise IT companies, solidifying its position as a strategic tech partner in the advertising industry.
Kim Yu-shin, CEO of Open Rhapsody, said, "Adrop's next challenge is the popularization of ad optimization engines. Just a few years ago, technology that required PhD-level engineers and years of research and development was impossible, but now we're making it accessible to everyone. The Adrop team is ushering in an era where ad ops teams can create custom engines using natural language and implement unique monetization strategies for each app, without any development knowledge."
You must be logged in to post a comment.