Lafdi (CEO Se-yong Oh), which operates the affiliate marketing service 'LinkD', announced on the 8th that it has signed a business agreement (MOU) with Sigmain (CEO Dae-cheol Ahn), which operates the SNS AI marketing tool 'Sigmain', for influencer training and marketing utilization.
Lafdi is a B2B SaaS company that helps brands design and operate affiliate marketing strategies. It provides services not only through its own online mall platforms, Cafe24, Godomall, and Makeshop, but also through its own independent online malls.
Sigmain develops and operates an AI marketing automation tool that supports social media content topic recommendations and automatic newsletter and blog content generation based on brand identity.
This agreement will provide Sigma users with the opportunity to participate as affiliate partners within Lafdi's "LinkD" platform. Lafdi plans to pursue a strategy of maximizing marketing effectiveness by connecting Sigma users with content creation capabilities and its client brands.
“Many brands looking for affiliate marketing are using LinkedIn, but some new brands are having trouble securing influencers,” said Oh Se-yong, CEO of Lapdi. “We expect to be able to address these issues by connecting with the micro-influencers we’ve cultivated at Sigma.”
Sigma CEO Ahn Dae-cheol said, “We live in an era where AI technology has made it easier to create not only text but also video content,” and added, “Through this agreement, we will strive to ensure that Sigma users can receive support beyond content creation to the content monetization stage.”
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