Hwahae Global (CEOs Woong Lee and Kyungil Kim) announced on the 8th that it will hold its first offline event during the Hwahae Week period and run a pop-up store at the agency office on the first basement floor of The Hyundai Seoul until the 18th.
Hwahae Week is Hwahae's signature promotion that showcases Hwahae Shopping's flagship brands and products with various discount benefits every quarter. It will be held both online and offline from September 8th to 18th.
This pop-up store, based on the concept of "Hwahae Beauty Travel," will showcase 10 K-beauty brands curated by Hwahae. Through various events, including on-site experiential programs where customers can try beauty products and diagnose their skin concerns, the store aims to encourage customers to embark on a journey to discover the brands and products that best suit their needs. Completing stamp missions throughout each experience will reward customers with benefits.
▲Kyeolhouse ▲Needly ▲La Vieanne ▲Medion ▲Medicube ▲Bigrin ▲Beplain ▲Celadics ▲Irecipe ▲Tove (in alphabetical order) will be participating in the event, and Hwahae Best Ranking and Award-winning products will be offered at special prices. In addition, discounts of up to 7,000 won will be provided depending on the purchase amount, and customers who make a purchase will be given various prizes through the Beauty Gacha event.
Hwahae Shopping, part of the Hwahae app, is also running a large-scale promotion. The raffle includes prizes like a 3 million won Korean Air gift card and a Lowlow suitcase, as well as generous discounts of up to 88%, a Hwahae Beauty Travel coupon pack, daily specials, and a free shipping deal on popular items for just 3,000 won. First-time customers will receive a discount of up to 10,000 won and receive exclusive Hwahae Beauty Travel merchandise on a first-come, first-served basis.
Kim Kyung-il, CEO of Hwahae Global, said, “We planned a beauty festival unique to Hwahae that encompasses both online and offline so that not only Hwahae users but also visitors to the pop-up store can enjoy Hwahae Week,” and added, “We hope that customers will find joy in discovering new beauty brands through this event.”
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