Lafdi (CEO Se-yong Oh), which operates the B2B SaaS-based affiliate marketing platform 'LinkD', announced on the 10th that it has signed a business agreement (MOU) with customized AI technology company Dodumpan (CEO Sang-gyu Park) to build an AI system.
This agreement aims to develop and enhance systems for introducing AI functions within Linked services, and the two companies plan to maximize affiliate marketing performance by combining AI technology and marketing data.
Lafdi offers "LinkD," a platform that helps brands design and operate affiliate marketing strategies based on their own online shopping malls. It currently supports various online shopping mall platforms, including Cafe24, Godomall, and Makeshop, and can also be used for independent online shopping malls.
Dodumpan provides AI technologies optimized for real-world use, including deep learning-based AI model development, GPU server infrastructure design, dataset construction, and lightweight and inference optimization. Based on its experience applying AI in marketing, Dodumpan possesses technical strengths in performance measurement and recommendation functions.
Through this collaboration, the two companies plan to jointly develop AI-based features, including automatic recommendation matching between products and influencers, and performance analysis and contribution measurement for each influencer. A key strength of this collaboration is that it will enable both technology development and commercialization, leveraging the real-world transaction data accumulated by LinkD throughout its operations.
Oh Se-yong, CEO of Lapdi, said, “We have been reviewing the introduction of AI technology to improve inefficiencies discovered during the operation of the Linkdi service,” and “Through our collaboration with Dodumpan, we expect to be able to increase the accuracy of influencer matching and performance analysis, and strengthen the brand’s marketing efficiency.”
Park Sang-gyu, CEO of Dodumpan, said, “AI adoption is an area that requires not only technology but also data accumulation and internal operating systems within the company,” and added, “Rapdy was able to immediately begin research and development because it has secured real-service-based data, and we will contribute to the commercialization of marketing-specific AI technology through future collaboration.”
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