Expanding collaboration with major domestic big tech platforms… Full-scale implementation of customized strategies and performance maximization for advertisers.
New media comprehensive content company DSMC (CEO Yongtae Kim) announced on the 10th that it has been selected as an official Naver advertising partner.
Official Naver Advertising partners are selected through a multifaceted evaluation of their capabilities to enhance advertisers' advertising performance. DSMC was selected in recognition of its operational expertise across all Naver advertising products and its stable growth potential.
This partnership will allow DSMC to consolidate and manage Naver's core advertising products, further strengthening its platform collaboration capabilities. The company will be able to operate Naver's core advertising products, including Search Ads (SA), Performance-Based Display Ads (GFA), Guaranteed Display Ads (NOSP), and Credit Card Search Ads (CAD). The company will also receive various benefits, including priority support for new products and solutions, joint promotions and sales, and systematic response to advertiser issues. Going forward, DSMC plans to provide integrated strategies tailored to each advertiser's specific needs, maximizing performance and creating new marketing opportunities.
DSMC stated, “Being selected as the official partner of Naver Advertising has a very symbolic meaning for our company as we have grown in the social content field,” and “As Naver Advertising sales have shown a continuous upward trend this year and have been recognized for our performance in the industry, we will use this collaboration as an opportunity to provide more sophisticated customized solutions to advertisers.”
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