Global beauty company Eleven Corporation (CEO Baek Chang-jun) announced on the 11th that it has been selected as a '2025 Preliminary Unicorn Company', which discovers and supports startups with high growth potential.
The 'Preliminary Unicorn Special Guarantee' is a program that provides up to 20 billion won in funding to promising companies with a corporate value of 100 billion won or more but less than 1 trillion won that have been recognized for their growth and innovation potential in the market. This year, 79 companies applied, resulting in a fierce competition of 5.3 to 1, and Eleven Corporation was ultimately selected after receiving high evaluations across all areas of innovation, competitiveness, and growth potential.
Eleven Corporation is a beauty company that operates five brands: ▲ skincare brand Parnell, ▲ thalassotherapy hair and body brand GROWUS, ▲ color brand LUMMIR jointly developed with global artists, ▲ alcohol-free fragrance brand a ddct, and ▲ premium oral care brand La dens. Based on strategic business activities such as strengthening profitability through establishing local corporations in overseas target countries and local customized strategies, Eleven Corporation is accelerating its entry into the global market by expanding distribution channels to the domestic market and global markets such as Asia, the Americas, and Europe.
Baek Chang-jun, CEO of Eleven Corporation, said, “This selection as a prospective unicorn is an official recognition of the company’s technological innovation and growth potential in the global market,” and expressed his ambition by saying, “Using the special guarantee support as a stepping stone, we will solidify our position as a company representing K-beauty in the global market and grow beyond a prospective unicorn into a unicorn company leading K-beauty.”
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