Mineis (CEO Kim Hye-seong), operator of the fashion recommerce platform " Charan ," announced on the 17th that it has secured a total of 16.8 billion won in Series B investment. This brings Mineis's cumulative investment to 32.2 billion won.
This investment round was participated by BonAngels Venture Partners, Hashed, SBVA (formerly SoftBank Ventures), and Altos Ventures. Mineis previously raised 10 billion won in a Series A round in April of last year.
Charan is a fulfillment-type recommerce platform focusing on branded fashion products. It offers a service that handles the entire process, from collection, inspection, sterilization and fragrance treatment, product photography, pricing, sales, and delivery, in a traditional peer-to-peer marketplace. This reduces transaction hassle and enhances product reliability.
The newly raised investment will be used primarily to expand product categories and enhance logistics and IT infrastructure. Charan plans to expand its product offerings beyond women's clothing to include accessories, children's clothing, and men's fashion. Furthermore, the company plans to enhance service quality and operational efficiency by expanding its logistics center and improving its systems.
Additionally, the company is seeking to create environmental value by extending the lifespan of clothing through recommerce, and has also set a goal of spreading a sustainable consumption culture through this.
The investment firm attributed Charan's growth to its technology-based trust system and user experience-focused strategy. Mineis CEO Kim Hye-seong stated, "With this investment, we will enhance our services to enable more consumers to experience Charan. We will continue to grow as a platform that simultaneously realizes rational consumption and environmental value."
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