Wadiz (CEO Shin Hye-sung) announced on the 17th that it has signed a memorandum of understanding (MOU) with Start2 Group (CEO Klaus Karthe), a global innovation startup accelerator, and will support global startups' entry into the Korean and Asian markets.
Through this agreement, Wadiz plans to increase platform awareness among German and global startups and showcase innovative European brands and products as a bridgehead for entering the Asian market.
Start2Group is a global accelerator headquartered in Munich, Germany. It operates startup overseas expansion programs in Europe, the Americas, and Asia, and collaborates with the German government and major institutions.
Based on this agreement, the two companies aim to support the market establishment of global startups, revitalize the crowdfunding ecosystem, and create mutual business opportunities.
Start2 Group plans to recommend global B2C and D2C startups to Wadiz and co-host informational sessions to encourage crowdfunding participation. They also plan to provide insights into the global startup ecosystem and technology trends.
Wadiz will apply a "fast-track review" process to startups recommended by Start2Group and operate a marketing support program worth up to $5,000. Furthermore, it plans to share market insights leveraging domestic and international startup data.
Specifically, in the second half of this year, the two companies will jointly host a year-end awards program to support global startups, particularly German companies, in testing the Korean market. By evaluating and awarding awards after the launch of a funding project, participating companies will be able to verify the Korean market's response and establish initial customer acquisition and marketing references.
Shin Hye-sung, CEO of Wadiz, said, “This collaboration will serve as a starting point for global startups to provide new opportunities in the Korean and Asian markets,” and added, “By expanding our global partnerships, we will strengthen our role in connecting the consumer markets of Korea, China, and Japan.”
“Korea is emerging as a global innovation hub,” said Alina Marta, Start2Group Korea’s general director. “We will work with Wadiz to support more global startups to grow in the Korean market.”
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