As of 2024, each customer will receive an average of 46 hours of original educational content training per year.
– Significant community strengthening effects… Improved user retention and learning motivation
Salaried Workers Rich (CEO Lee Jeong-hwan), a practical financial technology platform for office workers, announced on the 17th that the cumulative learning time for educational content has exceeded 454 million minutes (approximately 7.57 million hours).
The salaried millionaires are establishing user lock-in through differentiated experience design. The cumulative learning time of salaried millionaires across all educational products reached 454,034,503 minutes (approximately 7.57 million hours). The cumulative learning time of original, regular content alone, including flagship lectures like the homeownership curriculum, reached 371,704,797 minutes (approximately 6.2 million hours).
Student engagement was also proven by learning time. As of 2024, the average annual learning time per person for original, regular content from "Salaryman Rich" was 2,785 minutes (approximately 46 hours). The average learning time per person for all educational content during the same period was 2,204 minutes (approximately 37 hours).
Actual performance indicators support this. Last year, the repurchase rate for educational content among high-net-worth salaried workers reached 40%, and the completion rate exceeded 70%. This suggests a growing fandom and a steady stream of repeat educational experiences.
Strengthened community capabilities are cited as a key factor in maximizing user lock-in. Salaried Millionaires has been increasing its platform influence since launching its community service in earnest in the second half of 2023. Customers can now access the entire learning process—from acquiring specialized information to taking courses, monitoring goals, interacting with users, and motivating others—through a single platform, enabling more frequent and consistent experiences.
The Salaried Millionaires plan to gradually expand their platform ecosystem. With a community-centered growth model being established, their strategy is to discover new business opportunities through the platform.
Lee Jeong-hwan, CEO of Salaryman Rich, said, “We were able to secure a solid fan base by designing a differentiated educational content curriculum and enhancing the platform-based experience journey, such as activating the community.” He added, “We will continue to strengthen our platform capabilities to expand customer experience and increase our competitiveness.”
Meanwhile, the salaried millionaires are accelerating their IT transformation. They have recently begun recruiting leadership talent for key roles such as product owners, front-end developers, back-end developers, and data analysts. As they focus on platform-driven business expansion, the salaried millionaires plan to continue hiring in IT product-related fields.
You must be logged in to post a comment.