Yeogada Co., Ltd. (Co-CEOs Park Hyun-ah and Choi Ja-in), the operator of the audio content platform 'Nadio', announced that it has signed a business agreement with Obigo (CEO Hwang Do-yeon), a company specializing in software-centric vehicle (SDV) service platforms.
The two companies have entered into this agreement to provide audio content optimized for the vehicle environment, as the concept of a vehicle is evolving from a means of transportation to a space for individuals to spend their personal lives and leisure time.
According to the agreement, Obigo will provide short-form audio content of various genres, including dramas, novels, fairy tales, and essays, to the vehicle infotainment platform that Obigo supplies to automakers, and based on this, the scope of collaboration to build an automotive audio content ecosystem will be gradually expanded.
Obigo CEO Hwang Do-yeon said, “This agreement is even more meaningful as we aim to provide a differentiated mobility audio experience through Obigo’s vehicle audio content platform ‘Pickle.’ We will enhance the competitiveness of our platform by strengthening our user-centered AI curation capabilities and expanding content.”
“This agreement will be a significant opportunity to expand the in-vehicle space into a new audio platform,” said Choi Ja-in, co-CEO of Eogada. “By combining audio technology and original content IP, we will provide mobility users with a differentiated listening experience.”
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