Natural Core (CEO Jinyoung Lee), a leading pet food company in Korea, announced on the 18th that it signed a business agreement (MOU) with environmental content specialist company Andre's Sea (CEO Songyi Baek) on the 17th (Wednesday) to promote proper protection of abandoned animals and adoption culture.
Through this agreement, the two companies plan to actively pursue various joint projects over the next two years to spread a culture of healthy abandoned animal protection and adoption throughout society. Andre's Sea is developing educational content for a sustainable future and is also working to expand education on abandoned animal protection and respect for life.
The signing ceremony of the business agreement took place at Natural Core's headquarters in Seongnam, Gyeonggi Province, and was attended by many officials, including Natural Core CEO Jinyoung Lee and Andre's Sea CEO Songi Baek. The two companies plan to sequentially carry out animal welfare projects that combine education and practice, such as ▲supporting abandoned animal shelters and volunteer training programs through linking domestic and international volunteers, ▲establishing an ESG-linked 'animal welfare' fund for abandoned animal rescue, treatment, adoption, and volunteer activity education, and ▲conducting a campaign to spread a proper pet adoption culture and improve awareness, such as cooperating in the operation of an urban cafe-type abandoned animal adoption center.
In particular, "Wolf Mutual Aid," a platform for individual and corporate pet food donations operated by Andre's Sea, offers a participatory campaign where individuals can donate 30,000 won to deliver 10kg of pet food to shelters, with any shortfall covered by corporate donations. There are no restrictions on participating companies, and the selection process focuses on pet food sold by each company or recommended by trainers, ensuring that it provides tangible support to shelters.
Baek Song-i, CEO of Andre's Sea, said, "We will build a long-term cooperative system with Natural Core to continuously create a virtuous cycle where volunteer work, sponsorship, education, and adoption are organically linked through educational and participatory projects."
Jinyoung Lee, CEO of Natural Core, said, "This agreement will be a significant starting point for fostering adoption and protection of abandoned animals, not as a one-time event, but as a cultural activity. We also believe it's necessary to create a fundamental culture that promotes adoption, such as through cafe-style adoption centers." He added, "We will continue to collaborate with various companies and organizations to lead the way in spreading a healthy pet culture throughout society."
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