Move Signs MOU with Vietnam's Lobby Holdings

Move Co., Ltd. announced that it has signed a strategic partnership (MOU) with Vietnamese IT service company Rovi Holdings and will provide AI-based on-demand mobility solutions locally, making a full-scale entry into the Vietnamese market.

Robi Holdings is a comprehensive conglomerate encompassing tourism, logistics, technology, and real estate. It is growing, aiming for an IPO in 2026. It manages and operates approximately 35,000 Grab drivers and vehicles. It also provides a variety of IT services, including rental cars, the manufacture and sale of logistics GPS devices, and the operation of an online travel business.

Move is a company that has developed innovative solutions, including mobility service reservations, automated vehicle dispatch, real-time control, and settlement, based on its domestic and international mobility operation experience and AI technology.

Through this partnership, the two companies plan to combine Move's technological prowess with Robi Holdings' local network to improve mobility operation efficiency and expand services.

In particular, we will support Robi Holdings in leveraging Move's SaaS platform and establish an environment where the company can expand its business to include overseas mobility services. This will enable Robi Holdings to conduct all operations, including vehicle and driver management, dispatching, control, and customer service, more efficiently and reliably.

Vietnam has a diverse range of vehicle service needs, including those for foreign business travelers, long-term corporate rentals, and employee commuting. Major corporations such as Vingroup and THACO Group not only manufacture automobiles but also directly operate various mobility services, including rental cars and ride-hailing services.

Move plans to expand into the Vietnamese domestic mobility market by combining its SaaS solution with Robi Holdings' local infrastructure, and then gradually expand its on-demand mobility solutions business to major Asian countries.

“We are delighted to provide innovative on-demand mobility solutions to Vietnam based on the experience and technological prowess we have accumulated over the years,” said Move CEO Min-seok Choi. “We will do our best to ensure that Move’s SaaS platform establishes itself as a new standard in overseas markets.”