Wadle Launches "Gentu," a Conversational AI Agent to Drive Purchase Conversions on NHN Commerce's App Store

One-click installation allows you to deploy a global-level AI agent in one day without the need for specialized personnel.

-NHN Commerce App Store offers a 14-day free trial of Gentoo.

Artificial intelligence (AI) startup Wadle (CEO Jihyuk Park) announced on the 19th that it has officially launched the conversational AI agent ‘Gentoo’ on the NHN Commerce App Store.

Gentoo is a commerce-focused B2B SaaS solution that uses a speech bubble-shaped button to identify customers' situations and intentions and recommend personalized products, much like a skilled offline salesperson, when they hesitate to make a purchase on an online shopping mall. It handles an average of over 500 inquiries daily and has accumulated over 2 million responses.

In particular, Gentoo analyzes customer conversation data to derive purchasing patterns and insights, enabling precise product demand forecasting and optimized marketing strategies. Indeed, fashion brand I, which implemented Gentoo, increased sales by sevenfold, and one e-commerce platform demonstrated its effectiveness by achieving a 13% conversion rate.

With this launch, Gentoo provides a world-class AI agent that automatically learns shopping mall product information, making installation simple and possible to implement in a single day without specialized personnel. Companies using NHN Commerce's shopping mall creation solution, "Godo Mall," can install Gentoo from the App Store and start using it immediately, offering a free 14-day trial.

Based on its entry into the NHN Commerce App Store, Wadle plans to strengthen its position in the domestic e-commerce market and expand its support to help domestic and international online shopping malls improve customer experience by leveraging AI technology.

“We are excited to support more brands and e-commerce platforms with the launch of the Godomall App Store,” said Yongwon Cho, CSO of Wardle. “Building on our proven technology, recently proven by winning the OpenAI GPT-5 Hackathon, we will improve the shopping experience and actively support corporate growth.”

Meanwhile, Wardle demonstrated its technological competitiveness on the global stage by taking first place among 93 teams worldwide at the OpenAI GPT-5 Hackathon held in San Francisco, USA. Building on this achievement, Wardle is supplying Gentoo to major domestic brand malls and small and medium-sized e-commerce sites that handle high-involvement product categories such as fashion, health functional foods, and electronics, maximizing purchase conversion and sales performance.