A major update has been implemented to enhance AI analysis of featured and advertising content.

– Automatic collection and precise analysis of influencer advertising content from the past three months.

– Support for collaboration suitability assessment and strategic decision-making based on advertising performance indicators

Featuring, an AI all-in-one influencer marketing solution operated by global SNS data analysis company Featuring (CEO Ji-Hoon Jang), announced on the 22nd that it has implemented a large-scale update to strengthen its advertising content AI analysis function.

Featuring's advertising content analysis service uses AI to automatically collect and analyze advertising content posted by influencers over the past three months, providing advertisers with key indicators. Its key feature is its ability to objectively assess the influence of influencers' advertising and help practitioners make strategic decisions during the campaign planning stage.

With this update, businesses and brands can objectively evaluate the suitability of collaboration with influencers by comprehensively reviewing factors such as the proportion of advertisements among all posts, advertisement upload cycle, positive and negative comment responses to advertised products, and comparison of performance between general and advertisement posts, in addition to existing fragmentary indicators such as number of followers, likes, and comments.

Additionally, you can view a list of brands with which an influencer has collaborated in past advertising campaigns, as well as similar influencers believed to have collaborated with specific brands. This allows marketers to quickly identify advertising executions for competitors and related product groups, as well as potential influencer partners, serving as a key reference for systematically predicting advertising performance.

In this update, Featured focused on reducing the time required to analyze comment types by incorporating LLM-based text analysis technology and ensuring data reliability. Going forward, the company plans to focus on developing sophisticated analysis data technologies, including data preprocessing efficiency, collaborative brand extraction, and similar brand exploration.

Jang Ji-hoon, CEO of Featuring, said, “Advertising content analysis is a tool that can discover various success stories, such as influencers who have high advertising effectiveness even without a large number of followers and influencers who elicit positive responses based on their fandom.” He added, “We will continue to actively support our clients’ practical growth with Featuring’s differentiated social data insights.”

Meanwhile, Featuring is providing its all-in-one influencer marketing solution, "Featuring," and its customized social data analysis platform, "Featuring Enterprise," to over 15,000 companies based on its own data engine, "Featuring AI," which collects and analyzes 18 million domestic and international influencer channels and over 400 million social media contents in real time.