The Pinkfong Company submits securities registration statement for KOSDAQ listing.

Mirae Asset Securities and Samsung Securities jointly lead the project, aiming for a KOSDAQ listing within the year.

The Pinkfong Company (CEO Kim Min-seok), a global family entertainment company, announced on the 22nd that it had submitted a securities registration statement to the Financial Services Commission for a KOSDAQ listing. Following its preliminary review by the Korea Exchange on the 19th, the company has commenced the full-scale public offering process, aiming for a listing within the year.

The Pinkfong Company plans to issue 2,000,000 shares in this IPO. The target offering price is ₩32,000-38,000, with a total offering value of ₩64-76 billion. The projected market capitalization after listing is ₩459.2-545.3 billion. The demand forecast will be conducted from October 28 to November 3, and the general subscription will be conducted on November 6-7. The specific schedule is subject to change depending on the acceptance of the securities report and market conditions. The joint lead managers are Mirae Asset Securities and Samsung Securities.

Founded in 2010, The Pinkfong Company has grown rapidly by leveraging its global super IPs (intellectual property rights) such as Pinkfong, Baby Shark, Bebefin, and Sealook, and currently produces and services over 7,000 pieces of content in 25 languages in 244 countries around the world. Based on Korean International Financial Reporting Standards (K-IFRS), consolidated sales in 2024 amounted to KRW 97.4 billion, an 11% increase year-on-year, and operating profit increased 371% to KRW 18.8 billion. The operating profit margin significantly improved from 4.5% to 19.3%, and the company is continuing its stable performance trend by maintaining an operating profit margin of approximately 20% in the first half of 2025.

Pinkfong's flagship content, "Baby Shark Dance," has been ranked #1 in YouTube views worldwide for 58 consecutive months, and its follow-up series, including "Bebefin Playtime" and "Pinkfong Dinosaur Kindergarten," have solidified their position in the global OTT market, reaching #1 in the Netflix Kids category in 11 countries and the TOP 10 in 25 countries. In addition, Pinkfong is achieving unrivaled results across major global platforms, with 180 billion cumulative YouTube views, 280 million subscribers, and 530 million cumulative mobile app downloads.

Since its inception, The Pinkfong Company has planned and produced IPs based on its "Born Global" strategy. Leveraging its accumulated successful IP data and planning capabilities, The Pinkfong Company has consistently released new IPs every two to three years, establishing a repeatable hit model. Notably, the company is accelerating the internalization of AI, utilizing its proprietary AI translation and dubbing tool, "OneVoice," to reduce content production costs. Furthermore, the company has also added multilingual localization capabilities, boosting its overseas sales ratio to 76%. By leveraging its content-centric structure, the company has also increased the content portion of its revenue to 68%, further strengthening profitability.

The IPO proceeds will be invested primarily in ▲ enhancing the IP production process, ▲ producing premium animation, and ▲ expanding the global LBE (Live-Behind-the-Scenes Entertainment) business. By strengthening AI capabilities, the company will establish a system to shorten the launch cycle of new IPs and increase the likelihood of success. Furthermore, the company plans to simultaneously release feature-length animations and original series that expand the worldview of existing popular characters globally. Furthermore, the company plans to diversify and expand its Live-Behind-the-Scenes (LBE) business, which has been operated through collaborations with global companies, such as pop-up stores and event malls, into a self-generated revenue model, simultaneously expanding both its brand experience and its global fandom.

Kim Min-seok, CEO of The Pinkfong Company, said, “The Pinkfong Company has established itself as a family entertainment company that is attracting global attention based on the experience of IP success accumulated in the global market,” and “Through this KOSDAQ listing, we will further strengthen our global business capabilities and expand our contact points with various stakeholders such as customers, partners, and investors to build long-term relationships of trust.”

Meanwhile, The Pinkfong Company is recognized for its global presence across the content industry. It was named one of the "100 Most Influential Companies in the World" by TIME magazine in the U.S., and received the Presidential Award (Animation/Character Category) at the "Korea Content Awards" and the Presidential Citation for Contribution to Overseas Cultural Exchange. In the music field, it has earned Diamond and 11 multi-platinum certifications from the Recording Industry Association of America (RIAA), and five platinum certifications from the British Phonographic Industry (BPI). In the toy category, it has proven its status as a global entertainment company by winning two "Toy of the Year Awards (TOTY)."