K-beauty brand OBgE announced on the 23rd that it won the 'Amazon Rookie Award' of the '2025 Amazon Top Brand Award' at the 'Amazon Beauty in Seoul 2025' awards ceremony held at COEX in Gangnam, Seoul on the 19th.
The 'Amazon Rookie Award' is given to a brand that has newly entered the Amazon platform and has excellent growth potential and sales performance. Objet was selected as the winning brand in the Japanese category based on its sales performance and brand expandability in the Japanese Amazon market.
Objet currently offers 27 products on Amazon Japan, and its core products, including the Natural Cover Foundation, Pore Zero Oil Control Sun Stick, and Natural Cover Lotion, are bestsellers, demonstrating continued sales growth. Notably, Objet is the first and only Korean men's beauty brand to open a store in Amazon Japan's "Men's Beauty" section, earning recognition for its contribution to increasing awareness of K-beauty in Japan.
According to the company, the object saw a year-over-year sales growth rate of over 1,100% during Amazon Prime Day in July 2025.
An Objet representative stated, “This award is official recognition of our brand’s performance in the Japanese market,” and added, “We plan to continue expanding our brand presence in the global market, including Japan, based on our product competitiveness.”
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