MarkVision accelerates its global strategy by establishing a Japanese office and appointing a general manager.

Responding to the rapidly growing demand for IP protection in Japan… Aiming to strengthen our position as a leading global company .

– Appointment of Takeshi Suzuki, Japan General Manager with over 17 years of experience in IP and brand protection in the industry.

MarkVision (CEO Lee In-seop), an AI-based IP integrated services company, announced on the 25th that it is establishing an office in Tokyo, Japan, and entering the local market in earnest. Through this, the company plans to strategically target the Japanese market and further strengthen its position as a leading global IP services company.

MarkVision's establishment of a Japanese office stemmed from the growing demand for intellectual property protection and brand management. Japan is a global powerhouse, encompassing consumer goods and high-value-added cultural content industries like animation, comics, and games. However, IP-related issues such as the distribution of counterfeit goods, unauthorized sales, and the proliferation of illegal content remain serious challenges.

According to the Japan Patent Office (JPO) and the Content Overseas Distribution Promotion Agency (CODA), the total IP-related damage suffered by Japanese companies globally in 2020 amounted to approximately 3.2 trillion yen (approximately 30.1 trillion won). By industry, the scale of damage was significant, with the consumer goods sector, including automobile parts, suffering approximately 1.5 trillion yen (approximately 14.1 trillion won), and the cultural content sector suffering approximately 2.202 trillion yen (approximately 20.7 trillion won).

MarkVision's Japan office, located in Shibuya, Tokyo, is led by Takeshi Suzuki, General Manager for Japan. Takeshi graduated from Tokyo University of Foreign Studies in 2003 and has over 17 years of experience in intellectual property and brand protection. Prior to joining MarkVision, he served as Japan Country Manager and Senior Sales Director for the Asia-Pacific region at IP protection company OpSec.

Leveraging its AI technology and global experience, MarkVision plans to become a localized, integrated IP solutions provider, offering services specifically tailored to the Japanese market: countermeasures against counterfeit goods and unauthorized sales, content protection, and copyright and trademark management. Specifically, the company plans to expand collaboration with sales and marketing departments beyond those directly involved in IP, strengthening its role beyond simple IP protection to become a partner that drives online sales growth.

MarkVision CEO Lee In-seop stated, "Recently, in Japan, the demand for brand protection against counterfeit goods and unauthorized sales has been rapidly expanding, especially among IP-related departments. However, compared to Europe and the US, the market is still in its infancy." He added, "We believe that MarkVision's solutions, including MarkAI, will play a crucial role in enhancing IP services in the Japanese market. Having already secured numerous Japanese companies as clients, we will provide solutions optimized for the local market, expanding our global influence and business."

Meanwhile, MarkVision recently secured approximately KRW 70 billion in Series B investment from leading global investment firms, once again demonstrating its high level of AI-based technological competitiveness.