Coversummon participates in Premiere Vision for the second time, unveiling a lineup of sustainable new materials.
– Over 250 consultations achieved, recognition of the innovativeness of the 'Air Upper' led to increased demand for overseas samples.
Lifestyle textile technology company Coversummon (CEO Jaeho Lee) announced that it participated in the fashion material fair 'Première Vision Paris' held in Paris, France from the 16th to the 18th and showcased its next-generation functional fabric technology.
Première Vision is the world's largest textile trade fair, leading the global fashion and textile industries. This year, over 1,200 companies from 50 countries participated. Coversummon, which participated for the second time since February, showcased its proprietary sustainable materials, capturing the attention of international buyers.
At this exhibition, Coversummon exhibited a lineup of new materials, including the 'Air Hoodie' that uses air injection technology, the 'Air Bag' backpack, the 'Air Upper' footwear, and the 'UV Color Change' UV-responsive 'Air Jacket V3'. In particular, the modular air kit 'Air Jacket V3' released this year has been consistently popular and has established itself as the main product of this exhibition.
Coversummon previously participated in "The Material Show," a shoe materials exhibition held in Portland, Oregon, USA, in August, where it unveiled its "Air Upper," a shoe-specific material. This demonstrated the company's networking with global sports brands like Nike, Adidas, and New Balance, confirming its potential for expanding into the footwear category.
Coversummon achieved significant results during the exhibition, securing numerous sample requests from global brands and conducting over 250 consultations. Furthermore, it received rave reviews from visitors, acclaiming it as "one of the most innovative booths," acknowledging its distinctive technological prowess and creativity.
Coversummon CEO Lee Jae-ho said, “Following the US exhibition, we were recognized for our technological prowess and marketability by global companies and designers at the French exhibition.” He added, “We will continue to develop innovative textile technologies across all lifestyles and accelerate our entry into the global market.”
Meanwhile, Coversummon, founded in 2017, researches and develops new material technologies that utilize natural elements such as air, heat, and light, and is expanding its partnerships with global high-end brands, starting with European luxury brands, such as 3.PARADIS, FreshService, and Post Archive Faction (PAF).
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