AB180, an AI-based marketing technology company, announced on the 26th that it will supply its advertising performance measurement and analysis solution, 'Airbridge', to the game company Com2uS.
Com2uS is a leading Korean game company, servicing a variety of mobile and online games globally, including "Summoners War: Sky Arena," "Com2uS Pro Baseball," and "MLB 9 Innings." Recently, the company has been expanding its game lineup across various genres, including new titles like "The Starlight."
Through this introduction, Com2uS plans to enhance its marketing performance measurement system for global game titles and improve operational efficiency.
Airbridge is a Mobile Measurement Partner (MMP) solution that integrates marketing operations essential functions, including data collection, advertising channel integration, deep link creation and management, ad fraud prevention, and performance analysis. It integrates and manages data distributed across channels into a single dashboard, and its proprietary user behavior analysis database supports near-real-time cohort analysis.
Additionally, it provides performance analysis features optimized for cross-platform environments spanning apps, web, and consoles, responding to changing gaming industry trends.
Com2uS Game Business Division Head Han Ji-hoon said, “With the introduction of AirBridge, we have established a foundation for comprehensively measuring and analyzing performance across various platforms,” and added, “We expect this to be of practical help in increasing the efficiency and sophistication of our marketing strategies.”
“We are delighted that Airbridge can contribute to Com2uS’s global marketing activities,” said Nam Seong-pil, CEO of Aviilpalgong. “We will continue to strive to maximize our clients’ performance through technological advancements and customized support.”
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