Devdi (CEO Kim Ki-tae), a fintech company that operates the monthly rent card payment service 'Zipup Pay', announced that it won the Grand Prize in the Local Revitalization category of the Urban and Regional Innovation Awards (HUG Housing and Urban Guarantee Corporation President's Award) at the '2025 Korea Urban and Regional Innovation Industry Fair' awards ceremony held in Samcheok, Gangwon Province on the 24th.
The Urban and Regional Innovation Awards, co-hosted by the Ministry of Land, Infrastructure and Transport, Gangwon Special Self-Governing Province, Samcheok City, Yonhap News, and the Urban Regeneration Industry Promotion Association, are Korea's largest urban innovation awards program, with participation from approximately 500 public institutions and local governments nationwide. Winners are selected from local governments and private companies that have contributed to revitalizing the local economy and improving the urban ecosystem.
Devdi was honored with the award for its contribution to alleviating the housing and rent burdens of young people and small business owners through its monthly rent payment service, "Zipup Pay." Following last year's Minister's Award at the expo, this year's award marked the second consecutive year it received the Grand Prize.
"Zipup Pay" is a service that allows monthly rent payments via credit card. It reduces the inconvenience of traditional cash-based monthly rent payments and enhances user convenience through point payments and convenient payment methods (such as Naver Pay and Kakao Pay). It maintains a low fee structure while also offering substantial cost savings through credit card company benefits.
As the conversion from jeonse to monthly rent accelerates, the burden of fixed costs is increasing, especially for single-person households, young people, and the self-employed. Consequently, the use of Zipup Pay is also on the rise. According to Devdi, approximately 86% of all users are in their 20s and 30s, demonstrating a strong demand among the younger generation.
The company is currently developing a B2B platform for large rental businesses and is also pursuing projects that can contribute to revitalizing the local economy through collaboration with financial institutions and local governments. Recently, the company was selected for the Ministry of SMEs and Startups' Tech Incubator Program for Startups (TIPS) and has also strengthened its security system to international standards through ISO 9001 and 27001 certification.
Kim Ki-tae, CEO of DevD, said, “Reducing the inconvenience and cost burden experienced by the monthly rent generation in the changing housing environment is the core goal of Zipup Pay,” and added, “We will continue to grow as a fintech company that solves housing finance problems through technology.”
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