– Eight years after launch, membership accumulated 687,620 purchasers, total purchases 1,733,605
– 78% of junior workers in their 20s and 30s, with a diverse distribution by job type, including development, manufacturing, planning, and design.
– Its utility has expanded not only during the public recruitment season but also throughout career recruitment and career management.
Jobplanet, a career platform operated by Braincommerce (CEOs Shin-geun Yoon and Hee-seung Hwang), announced on the 30th the results of an analysis of membership user behavior. Jobplanet is Korea's largest career data platform, with approximately 10 million accumulated review data items. This analysis examines trends in the employment and career change market through membership purchase patterns.
Jobplanet Membership is a paid subscription service that provides unlimited access to company reviews, salaries, interviews, and benefits information. Premium Membership offers even more expanded data, including topic-based Q&As with current and former employees, quantitative data-based insights, and comparisons of job experience by year of experience.
According to this analysis, Jobplanet Membership has accumulated 687,620 subscribers and recorded 1,733,605 total purchases in just eight years since its launch. Premium memberships accounted for 71.7% of these purchases, a higher percentage than general memberships, demonstrating a significant demand for in-depth data and insights beyond simple information access.
Furthermore, four out of ten purchasers made repeat purchases at least twice, with the highest number of purchases by a single user reaching 91. This demonstrates that subscription models, like music and video, are gaining ground in the HR service sector.
When looking at membership purchasers by age group, those in their 20s (45.9%) and 30s (32.3%) accounted for approximately 78% of the total. By job function, the highest proportions were in development (12.8%), production/manufacturing (8.3%), planning/management (8.2%), and design (8.2%), but memberships were distributed across a wide range of job categories. Notably, with approximately 90 partner universities, or half of all four-year universities, participating, students can enjoy free memberships, suggesting that the majority of actual purchasers are working professionals.
Furthermore, membership purchases showed steady demand throughout the year, with little variation between recruiting seasons and off-seasons. Jobplanet analyzed this as a sign that the need to utilize data is expanding beyond new hire preparations to encompass ongoing career recruitment and the entire career management process.
Brain Commerce CEO Yoon Shin-geun said, “Thanks to the consistent use of Jobplanet by many office workers and job seekers, our membership has grown significantly.” He added, “Using this change as a stepping stone, Jobplanet aims to become a partner that supports not only recruitment and job changes, but also long-term career growth.”
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