Four new products unveiled at the pop-up store… UV-responsive 'Shine Wallet' sold exclusively.
– Open for two months starting with the Chuseok holiday… 10% duty-free and additional discounts to celebrate the opening.
Coversummon Co., Ltd. (CEO Jaeho Lee) announced that its lifestyle tech brand 'Keek' will be holding a pop-up store at Jeju International Airport's JDC Duty Free Shop until November 27th.
Kik is developing functional products suitable for everyday life and travel, based on its proprietary fiber technology that utilizes natural elements like air, heat, and UV rays. Its flagship product, the "Pillowdy," a hooded zip-up with integrated neck pillow, has sold over 80,000 units since its launch, establishing itself as an innovative lifestyle wear item.
In this pop-up, Kik will unveil a total of four new product lineups: ▲Air Brief Bag V2 ▲Air Blowfish Bag V2 ▲Air Multi Mini Pouch ▲Shine Wallet Edition.
The Shine wallet, in particular, is the first to feature color-changing yarn that reacts to ultraviolet (UV) light, resulting in a distinctive Kik logo that changes color when exposed to sunlight. This product will be sold exclusively at this pop-up.
The pop-up store will run for approximately two months starting during the Chuseok holiday, and to celebrate its opening, a special discount promotion will be held on top of the 10% duty-free discount.
CoverSermon CEO Lee Jae-ho said, “This JDC pop-up will provide domestic and international travelers visiting Jeju with an opportunity to experience Kik’s functional products firsthand, while also serving as a strategic base for global expansion.” He added, “We will continue to focus on developing products that make our customers’ daily lives more convenient based on eco-friendly technologies.”
Meanwhile, following the opening of its first flagship store in Seongsu-dong, Seoul, last August, Kik plans to expand its brand experience space by opening a flagship store in Hannam-dong in October.
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