Goyoi unveils 'Rudy Eau de Parfum' at The Hyundai Seoul pop-up store.

-New product Rudy Eau de Parfum launched⋯Complete three-fragrance lineup

– All products, including diffusers and room sprays, in one place… Enhance the customer experience with experiential events.

Fragrance brand GOYOYI (CEO Yoon Yu-na) announced on the 2nd that it will open a pop-up store at The Hyundai Seoul in Yeouido and introduce its new product, 'Ruddy Eau de Parfum.'

This pop-up store, which will be held until November 30th at the Nice Weather Goyoi Pop-up Zone on the second basement level of The Hyundai Seoul, is designed to expand offline contact points and connect with a diverse customer base. Specifically, it combines artistic spatial design with experiential elements to create a multi-layered experience of the brand's philosophy.

Through rebranding, Goyoi has expanded its product line to include perfumes that capture inner calm and bold energy through scents centered around the keywords “Calm & Energy,” further strengthening its identity as a brand of sensual self-expression.

Following the launch of Cress and Ida Eau de Parfum last month, Goyoi completed its fragrance lineup with the new Rudy Eau de Parfum at this pop-up store. Rudy combines the sweet scent of plum with the spicy notes of akigalaud, creating a sensual and deep aftertaste.

At the event, you can experience all of Goyoi's products in one place, including new perfumes, diffusers, and room sprays. Various promotions will be held during the event period. Enjoy a 30,000 won discount when purchasing two or more perfumes, a 25% discount when purchasing a 500ml diffuser, a free room spray with the purchase of a 50ml perfume, and lucky tickets for all customers.

Ahn Tae-byeong, the head of marketing at Goyoi, said, “This pop-up store was designed so that customers can experience the brand’s identity with all five senses,” and added, “We will continue to expand customer touchpoints and the brand’s worldview through diverse activities both online and offline.”

Meanwhile, Goyoi has stores on major online platforms such as Naver Smart Store, Musinsa, and EQL, and is continuously communicating with consumers through pop-up stores at The Hyundai Seoul, The Hyundai Daegu, Lotte World Mall, and Yeongdeungpo Times Square.