As the domestic IT industry simultaneously experiences a recession and a talent shortage, Japanese startup Findy Inc. is entering the Korean market with a differentiated approach.
Findy, a recruitment platform, is launching a data-driven performance improvement solution for domestic companies, spearheaded by its developer productivity management SaaS, "Findy Team+." Beyond a simple project management tool, this platform quantitatively analyzes the entire development process and even visualizes the impact of AI adoption. This platform is attracting industry attention for simultaneously addressing the dual challenges of talent shortages and organizational efficiency.
The platform chosen by 220,000 engineers and 4,500 companies in Japan.
Founded in 2016, Findy has established itself as Japan's fastest-growing engineer-focused platform. To date, it has attracted a cumulative 40 billion yen in investment and connected over 220,000 engineers with over 4,500 companies. With services encompassing the entire engineering lifecycle, including the recruitment platform "Findy," the freelance matching service "Findy Freelance," and the development productivity SaaS "Findy Team+," Findy is a leading player in the Japanese DX market.
CEO Yuichiro Yamada stated, "Technology is the driving force behind the growth of all industries, and the growth of engineers directly translates into the growth of the company." He added, "In the Korean market, we want to contribute to accurately assessing the value of engineers based on data and creating an environment where the entire organization can thrive." He explained that unlike existing HR platforms that terminate the relationship after hiring, Findee differentiates itself by continuously visualizing engineers' performance and organizational efficiency through data.
Findy Team+: The Key to Conquering Korea
Findy's key weapon for entering the Korean market is "Findy Team+." This service analyzes data from development tools like GitHub and Jira to visualize key DevOps metrics like lead time, review efficiency, and deployment frequency, and identifies bottlenecks within the team and drives improvements. Beyond simple data collection, it provides automated dashboards and AI analysis capabilities, saving managers resources and establishing a foundation for developers to receive fair feedback.
Recently, a feature has been added to verify the effectiveness of AI investments by comparing performance before and after implementation, enabling companies to clearly assess the impact of AI utilization. This distinguishes it from task management tools like Jira or Asana, enabling data-driven decision-making rather than intuition.
A solution more needed in the refrigerator
While the Korean IT hiring market is currently in a slump, CEO Yamada sees this as an opportunity, not a crisis. "As hiring shrinks, companies must build efficient organizations with limited staff," he said. "Findy Team+ is a solution that's even more essential now, as it can prove development efficiency and performance with data."
Success has already been proven in the Japanese market. Smart Shopping increased its feature release frequency by fivefold and shortened lead times by one-sixth after implementing Findy Team+. Byipcell Technologies significantly improved its development team's execution capabilities, enabling it to consistently execute planned releases. Ourly achieved a culture where team members voluntarily participated in improvement discussions, reducing pull request opening times by one-ninth. Findy Team+ goes beyond mere numerical improvements to qualitatively enhance team culture and developer experience.
Expanding the ecosystem through Korea-Japan cooperation
In Korea, we are actively entering the market through collaboration with Alice Group. Findee is also exploring ways to provide Alice's high-quality educational content to Japan. This strategic partnership goes beyond simple SaaS adoption and promotes the mutual growth of the developer ecosystems in both countries.
“In the long term, we aim to become a global talent platform that transcends borders, but for now, we are focusing on creating an ‘objective growth environment’ that both companies and developers can experience,” said CEO Yamada. “Our collaboration with Alice is the first step toward that goal.”
For the Korean IT industry, facing the dual challenges of an economic downturn and a talent shortage, Findy's challenge offers significant implications. Beyond simple job matching, it offers a new standard: a "data-driven growth environment" that quantitatively improves developer experience and organizational productivity.
Findy Team+'s fair performance management, AI investment effectiveness verification, and improved development culture could offer new solutions to challenges facing Korean companies. Industry watchers are eager to see whether Findy can create another success story in the Korean market.
You must be logged in to post a comment.