The video AI market is at a turning point. The market landscape is being reshaped by the emergence of AI agents that go beyond simply understanding and editing video to understanding and realizing users' business objectives.
The company leading this change is Craps. Founded by a collaboration between a Ph.D.-turned-AI patent attorney and researchers from Seoul National University's AI Lab, Craps is targeting the global market with its "video AI agent" technology, which encompasses everything from short-form commerce to enterprise video intelligence.
B2B SaaS-focused, step-by-step growth strategy
Since its inception, Craps has focused on the B2B market. CEO Kim Tae-young stated, "Our target audience is not individual creators, but professional users like marketers, small business owners, and corporate creative teams," and presented a two-stage growth strategy.
Phase 1 is the "Land Strategy," which aims to rapidly capture the market with a monthly subscription SaaS model. Phase 2 is the expansion of enterprise plans targeting large corporations. The structure is designed to naturally transition customers who have proven their technical prowess through SaaS to higher-tier plans.
CEO Kim emphasized, “In the video AI market, speed is competitiveness,” and “We are simultaneously pursuing the fastest market entry and solid business expansion.”
Hallucination problem solved with RAG technology
"Hallucination" (creation of incorrect information), a chronic problem with generative AI, is even more critical in the video field. Craps overcomes this problem with a multi-AI agent architecture and RAG (Retrieval Augmented Generation) technology. Based on a structured database of all audiovisual data within a video, each agent verifies the other, preventing errors in advance.
“This prevents mistakes like including non-existent discounts or unreleased features in videos,” Kim said. “It provides the optimal balance between maximizing AI productivity and minimizing risk.”
Short-Form Commerce: The Most Promising First Market
Crabs' first commercial service is "WakaWaka," an AI producer specialized in short-form video production. In line with the short-form-focused e-commerce trend, such as TikTok Shop and YouTube Shopping, WakaWaka is designed to enable brands to automatically generate customized advertising videos for thousands of products. Currently, proof-of-concept (PoC) trials are underway with GS Retail, LG Uplus, and others, and major e-commerce companies and advertising agencies are securing key partners.
"In the future, companies with tens of thousands of products will need to create personalized videos for every customer segment. This is an area that humans alone cannot achieve, and AI producers like us are absolutely essential," explained CEO Kim.
Competing with big tech companies is challenging for startups with limited capital. Craps' strategy focuses on industry-specific pain points and specialization. Through collaboration with LG Uplus, the company is learning about real-world issues in the content industry and incorporating these insights into its AI agent design.
CEO Kim also emphasized the importance of securing talent. "When recruiting external talent, we don't simply present conditions; we strive to instill confidence that 'we can succeed together.' Ultimately, the best technologies are born when the best talent gathers together."
Long-term roadmap toward Vision OS
Craps' ultimate goal is to build a "Vision OS" that automates all video value beyond short-form content. Phase 1 will automate global short-form production; Phase 2 will provide "Video Intelligence" to support video asset management, search, and analysis; and Phase 3 will expand to an OS ecosystem that supports real-time video-based decision-making.
Craps has already received recognition for its technological prowess through selection for the TIPS program. It plans to secure a Series A investment of 5 to 8 billion won within the next 24 months. The funds will be invested primarily in marketing for global expansion, expanding its workforce to support large-scale B2B customers, and developing a video intelligence API and SDK.
In an era where video is becoming as universal as text, Craps is pioneering a new category: the "AI Producer," which goes beyond simple editing tools to understand and execute business objectives. Their journey, starting with short-form commerce and moving on to Vision OS, will serve as a significant milestone in determining the future direction of the video AI industry.
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