Spacevision AI (hereinafter referred to as Spacevision) announced the official launch of its AI-based performance measurement advertising product, Attention:D, a shared office advertising network.
Attention:D leverages AI-based vision recognition technology to precisely measure the gender, age, gaze direction, and attention span of viewers viewing ads in front of digital signage. This product, based on this technology, charges only for the number of impressions (impressions) corresponding to a single target group (males and females aged 18–59 / males aged 18–59 / females aged 18–59) designated by the advertiser. This is Korea's first CPM (cost-per-million) outdoor advertising product. It brings a performance-based pricing model previously unattainable in outdoor media to life, and is gaining attention for its ability to simultaneously secure budget efficiency and transparency for advertisers.
Attention:D addresses the opacity of outdoor advertising effectiveness measurement through this product and enables combined performance analysis with digital media execution results. To achieve this, all measurement indicators adhere to the DOOH (Digital Out-of-Home) Measurement Guidelines of the Interactive Advertising Bureau (IAB), a leading global digital advertising standard.
Furthermore, the images of ad viewers are immediately analyzed and discarded by the on-device AI installed on-site, and are not transmitted to external servers. This method has been proven in markets with strict privacy standards, such as the US and Europe. SpaceVision has already proven its effectiveness by successfully supplying solutions for overseas exhibition projects for global pharmaceutical company Roche and LG Electronics.
Spacevision CEO Lee Dong-wook stated, “The first domestic commercialization of a performance-based advertising product that charges only for the gender and age groups selected by advertisers is a new turning point for the outdoor advertising market. We hope that this launch will accelerate the scientific advancement of outdoor advertising overall and the establishment of an integrated measurement system across media.” He continued, “Since AI-based measurement technology can be expanded beyond small indoor media to large outdoor media, we will work with major media companies to drive the advancement of the domestic outdoor advertising industry.”
You must be logged in to post a comment.