– Airtech technology and lightweight materials ensure comfort for long-term wear.
Expanding customized services for businesses, targeting demand for customized welfare services.
Lifestyle tech brand 'Keek', operated by Coversummon Co., Ltd. (CVSM, CEO Jaeho Lee), announced on the 15th that it is expanding its customized business targeting companies by entering the B2B uniform market in earnest.
Kik is introducing techwear for everyday use, utilizing proprietary functional fiber technology that incorporates natural elements like air, heat, and UV rays. The "Pillowdy," a combination neck pillow and hoodie, has sold over 80,000 units since its launch, establishing itself as the brand's signature item.
The uniform unveiled this time is a product based on the 'Pillowdy' line, and uses the 'Air Tech' technology applied to the existing Pillowdy and lightweight materials to provide a light and comfortable fit even when worn for long periods of time.
Custom print designs featuring your company logo are available, making them ideal for a wide range of uses, from in-house events like company workshops and company outings to functional, lightweight group uniforms for corporate welfare programs involving long-distance commuting or business trips. Available in four colors—orange, khaki, gray, and black—and six sizes (S-3XL), they offer a wide range of options to suit a variety of body types and work environments.
Uniforms can be ordered through the Kik official website, and inquiries regarding quantity and customization options are also available. Currently, Kik supplies products to major domestic companies such as Woowa Brothers, Applied Materials, DK Techin, and SK Securities, and plans to gradually expand its B2B lineup.
CoverSermon CEO Lee Jae-ho said, “We designed this uniform so that employees can feel comfortable in their daily lives and naturally enhance teamwork and a sense of belonging.” He added, “We will continue to actively target the B2B market by expanding our line of customized products for companies based on Kikman’s functional textile technology and design capabilities.”
Meanwhile, Coversummon operates a B2B business, operating the smart textile brand "CVSM," and a B2C business, operating the lifestyle fashion brand "Kik." Following the opening of a flagship store in Seongsu-dong in August, Kik is expanding its online and offline distribution channels by entering major platforms like Musinsa and 29CM.
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