Rootfinders, a startup developing solutions for the digitally vulnerable, announced on the 16th that it won the grand prize (Gyeonggi Province Economic and Science Promotion Agency President's Award) in the preliminary league final stage of the '2025 G-Star Audition'. It also received recognition for both its technological prowess and social value by winning the excellence award (SME Technology Information Promotion Agency President's Award) in the '2025 Long-Term Sustainable World, 55-Second Video Contest' hosted by the Korea Communications Commission.
'G-STAR Audition' is the official startup competition program of G-STAR 2025, Korea's largest content fair, and is held annually to discover promising and early-stage startups with innovative technologies and business potential.
At the finals, Rootfinders presented "EasyPlus," a smart portal platform exclusively for the visually impaired. This platform integrates a variety of content, including news, games, and commerce, and was designed from the outset to cater to the digitally vulnerable. Notably, its AI-based "Noiseless Technology" automatically filters out unnecessary ads and pop-ups, enabling the visually impaired to easily access their desired content even in complex online environments.
The judges highly praised EasyPlus for its effectiveness in improving media accessibility and its potential to enter the global market, and noted it as a practical example of technological support for the digitally disadvantaged.
Rootfinders also participated in the "2025 Sustainable World 55-Second Video Contest," hosted by the Korea Communications Commission, submitting a video on the theme of "Prosperity and Cooperation." The video won an Excellence Award for conveying the company's philosophy and social message through the first-person perspective of a visually impaired person using EasyPlus.
“I believe that technology is the most equitable tool for changing society,” said Kim Jong-guk, CEO of Root Finders. “It is meaningful that EasyPlus’ technological innovation and potential for realizing social value are recognized through this award.”
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