Overcoming the limitations of the existing tool market, which focuses on simple exposure, we launched a sales-based influencer influence analysis service.
Provides influencer performance and sales estimates by category, enabling the establishment of performance-focused collaborative partnerships.
Future advancements in AI matching and reporting are planned, with the goal of expanding into an integrated solution capable of real-time influencer matching and contracting.
Storelink (CEO Yong-eun Jeong), a data-driven marketing solutions company, announced the official launch of 'Gonggulink,' an all-in-one influencer analysis platform based on actual sales data.
While the influencer group buying market has grown rapidly in recent years, it still often relies on superficial metrics like follower counts and views. The correlation between simple exposure metrics and actual sales performance is unclear, making it difficult for brands to efficiently select influencers and increasing the risk of failed collaborations.
To address these market inefficiencies, StoreLink launched GongguLink, proposing a new standard: "influence proven by sales data." Brands can verify influencers' influence based on actual sales data, establishing performance-based collaboration structures.
Toollink provides objective data on influencer influence by product category, including group purchase performance, sales volume, sales estimates, and top-performing trends. A simple search allows you to compare and explore the top-performing influencers in each category, and you can even contact them through the "Group Purchase Inquiry" feature on the site.
StoreLink plans to increase awareness of GongguLink by providing differentiated information through data visualization centered on top influencers by category. Going forward, the company plans to expand beyond data to include AI-based automatic product-influencer matching and advanced reporting services. Furthermore, the strategy is to integrate StoreLink's internal influencer pool to develop an integrated solution that enables real-time matching and contract execution between brands and influencers.
With the launch of this tool link, StoreLink is also actively pursuing the "data infrastructure for the influencer group buying market." Based on accumulated transaction data, StoreLink will expand its market-level reporting services, covering sales trends by category, average conversion rates by brand, and seasonal popular items. This will enable brands to analyze market-wide changes beyond the performance of individual campaigns and develop long-term marketing plans.
Jeong Yong-eun, CEO of StoreLink, said, “GongguLink is not just a simple influencer search service, but an analytics platform that verifies true influence through sales data.” He added, “We will help create a transparent group purchasing environment by enabling brands to design collaboration structures that are centered on actual results rather than relying on guesswork and intuition.”
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